Monday, June 18, 2007

Volvo R-Line Sport Package For C30, S40 & V50 Models?

While Volvo decided a couple of months ago to can the “R” performance band due to sluggish sales in both Europe and the US, it is being reported that the Swedish carmaker is thinking of reviving the “R” brand through a sport package dubbed “R-Line”. Think of it as something similar to Audi’s S-Line and BMW’s M-Sport packages with visual and chassis enchantments. The unconfirmed reports are accompanied by a set of pictures featuring an S40 with a subtle looking bodykit, different interior trim and “R-Line” badging in-and-out. -More pictures after the jump

Via: Autoblog.nl , Source: Volvonews.tk

Suzuki Samurai.... G-Class!

Ah, those Russian folks; apart from having a great sense of humour turns out that they also have an eye for transformations. Who would ever think that converting a Suzuki Samurai -also called Jimny, Sierra, Caribbean, Santana, Holden Drover (Australia) and Maruti Gypsy, into a miniature Mercedes G-Class would turn out so successful that it could probably fool an untrained eye! -One more pic after the jump

Pics via: EnglishRussia

BMW 1-Series Coupe: Early July Presentation Confirmed

Last week we informed you about an article in Car Magazine reporting that the initial info (specs and pictures) of the BMW 1-Series Coupe will be unveiled on July 1st. As promised, we contacted our BMW source today. While he couldn't confirm the specific date (July 1st), he did tell us that according to the latest briefing he had, BMW will release the preliminary specs and images of the 2008 1-Series Coupe in early July.

PS: These spy pictures were taken during a recent trip of ours to the BMW headquarters in Germany

Promo Wars: Transformers, Pontiacs in Disguise...

Pontiac has begun its promotion of the Solstice GXP roadster that will appear in the new Transformers movie that’s due out July 4th. The promotion is also holding a campaign through Maxim, a magazine geared towards men. By visiting the Maxim website, visitors can enter contests whose prizes include a Solstice GXP and a chance to accompany Transformers star Megan Fox to the movie’s premier.

Other “transformations” that we’ll see in the movie include the likes of Chevrolet, GMC and Hummer vehicles. Pontiac used similar technology in a campaign tied to this year's NCAA men's basketball championship which generated a viewer click-through rate 10 times higher than other Pontiac online promotions. In this high tech digital age, we’re excited to check this remake flick from back in the day. -Click “Read More…” below and check out the Solstice - Transformer wallpapers

Via: Automotivenews , Link: Maxim

Renault Twingo: French Supermodel Leticia Casta Used To Draw In Young Men

To attract younger, male buyers Renault has hired popular fashion model, Leticia Casta, for an Internet marketing campaign for the all new Twingo that just went on sale in Europe. In an effort to explore a new market, but maintain their original target of middle age women, visitors going to www.laffairetwingo.com (French only) will have the honour of helping Casta recover her stolen Twingo in a short internet film called "L'affaire Twingo".

People who complete the game can qualify to win a new Twingo. Since the French-language site launched its marketing campaign, they have received more than 700,000 visitors. The completely new Twingo will go on sale June 15th. Using the supermodel to sell products is a marketing strategy dating back to Cindy Crawford and Pepsi. It’s a fool proof tactic. A beautiful woman is sure to grab someone’s attention. However between you and me, a 150Hp+ Twingo RS would more than do the trick. -Check out all six episodes after the jump

Posted by Dani

Episode 1: Le diner



Episode 2: Soupcon



Episode 3: Doom's


Episode 4: Roman rose


Episode 5: Puppet master



Episode 6: : C.Q.F.D.


Via: Automotivenews Europe

Insider: 2008 Mazda 6 To Be Introduced In October, Sales Start In November

Thanks to an internal e-mail we received, we found out that the all-new Mazda6 will make its public debut at the 2007 Frankfurt Show (September 13-23) with pan-European sales starting in mid-November. According to our contact, Mazda will unleash teaser pictures and a preliminary press release of the new Mazda6 in the first week of September. The new 6 will be based on the 2008 Ford Mondeo / S-Max D-segment platform and its styling will be inspired from the latest Mazda models like the CX-7, MX-5 and RX-8. It remains unknown whether Mazda will also reveal the sporty MPS version in Frankfurt or if they'll wait to present it at a latter date. (picture: current Mazda6)

75% Of Brits Support A Smoking Ban If A Child Under 16 Was In The Car

According to a new study from Privilege insurance, three out of five Brits would support a Government ban ruling out drivers from smoking if a child under 16 was in the car. Even though we’re heavy smokers ourselves, we’ll agree with the majority here, as passive smoking isn’t something we’d like to subject our kids to.

However, we’ll totally disagree with Privilege’s academic research findings that say smokers drive on average 23 per cent faster than non-smokers and are more prone to accidents not only due to speeding but also because smoking reduces a driver’s ability to deal with other events and generates additional mental strain. What’s next, ban chewing gum in the car? If we follow this kind of logic then we should ban kids from cars –have any doubts that youngsters generate 10 times more mental strain than smoking and that they distract drivers more than anything else? -See the press release after the jump

PRESS RELEASE: PUBLIC DEMAND SMOKING AT THE WHEEL TO BE STUBBED OUT

Seventy per cent of the public would support a Government ban prohibiting drivers from smoking if a child under 16 was in the car according to new research from Privilege Insurance.

With one in twenty youngsters under the age of sixteen subjected to passive smoking from their parents, the health implications for the next generation are worrying. And new academic research has shown that smokers have an increased crash risk, leaving youngsters in both health and accident danger.

Privilege’s academic research has proved smokers drive on average 23 per cent faster than non-smokers. As speed is a contributory factor in over a quarter of all fatal accidents[i], smokers not only have to deal with the possibility of being diagnosed with a fatal disease, they are now more likely than non smokers to be involved in a crash.

Previous Privilege research shows the number of people smoking while driving is predicted to increase by 14 per cent following the smoking ban on 1st July.

Jennifer Culley, from Privilege Insurance said:

“Smoking reduces a driver’s ability to deal with other events and generates additional mental strain, especially for people smoking while driving for the first time.”

Dr Mark Young, from Brunel University, who carried out the study on behalf of Privilege, explained the significance of its findings:

“The study clearly shows that smokers do have a tendency to drive faster and more inconsistently than non-smokers – in effect, confirming theories that smokers tend to have a more risk-taking attitude to life. It’s also clear that smoking is an activity that diverts a driver’s attention away from the task of driving, especially for those drivers who choose to start smoking in their car following the ban. Drivers should therefore exercise extreme caution and discretion if they choose to smoke and drive.

“In addition, the health implications of smoking have been hugely reported and England is following the lead of countries such as New Zealand , Germany , Scotland , Brazil and India which have already banned smoking in company cars for health reasons.”

Safety while driving is paramount and will reduce the chances of having an accident. Privilege Insurance guarantees to beat renewal quotes for drivers with 4+ years no claims discount and on an equivalent basis to ours. Offer ends 31 October 2007.

US States that have banned smoking in cars for passengers under 16

Arkansas

Louisiana

New jersey

California

Georgia

Michigan

New York

Pennsylvania

Vermont

Countries looking into banning smoking primarily on health grounds

Germany

Australia

Countries that have laws in place against smoking and driving due to the distraction

Brazil

India

Scotland (a £60 fine is imposed on offenders)

Video: See How A Bugatti Veyron W16 Engine Block Is Carved


In this 10 minute-long video a CNC (Computer Numerical Control) machine meticulously carves a Bugatti Veyron W16 Engine Block inch by inch from a single block of metal. The technologically advanced machine we see here working like an artist is a Matsuura MAM72-42V 5 axis CNC and we wouldn’t be surprised if it's worth more than a Bugatti Veyron. Truly amazing.

Via: Autoblog.it