Saturday, September 18, 2010

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Nissan Juke Ad: Crossovering to Cross-dressers?


I've watched this bizarre Nissan Juke ad about four times (that I'll admit to), and I still can't for the life of me get the point. For all intents and purposes, it's about dreaming, energy, and possibly angled at people who are emo/hip or worse; all this while the Juke is on your mind. Then your hair gets frizzy and washing machines blow their loads.

As some of you may remember, way back when I first started here my little bio picture appeared to be a gay pirate. That being said, one would think I was far enough outside the box - at least back then - to get this artsy ad, but...nope. I even tried to put myself in the mindset, but still nothing.

There's a nice, calming soundtrack by someone that sounds like Regina Spektor and a few different cross-dressers by my count, but what's the point? Is it just being weird to be weird?

Hand to God, I will deposit $5 US into the PayPal account of the first person to explain this ad in the comments to the point where it makes sense. Otherwise, I'll die thinking that the Juke is a crossover for cross-dressers or something back-alley poetic like that.

By Phil Alex

Via: Thetruthaboutcars




Nissan Juke Ad: Crossovering to Cross-dressers?


I've watched this bizarre Nissan Juke ad about four times (that I'll admit to), and I still can't for the life of me get the point. For all intents and purposes, it's about dreaming, energy, and possibly angled at people who are emo/hip or worse; all this while the Juke is on your mind. Then your hair gets frizzy and washing machines blow their loads.

As some of you may remember, way back when I first started here my little bio picture appeared to be a gay pirate. That being said, one would think I was far enough outside the box - at least back then - to get this artsy ad, but...nope. I even tried to put myself in the mindset, but still nothing.

There's a nice, calming soundtrack by someone that sounds like Regina Spektor and a few different cross-dressers by my count, but what's the point? Is it just being weird to be weird?

Hand to God, I will deposit $5 US into the PayPal account of the first person to explain this ad in the comments to the point where it makes sense. Otherwise, I'll die thinking that the Juke is a crossover for cross-dressers or something back-alley poetic like that.

By Phil Alex

Via: Thetruthaboutcars




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China Hopes to Bully Foreign Companies, Trade Market Access for Electric Vehicle Technology


The chips are finally hitting the fan. China has put the word out there that it may play a big power card in the near future: give us all the secrets to your tech, or we won't let you build and sell in our ever-growing Chinese market.

According to the Wall Street Journal, executives have been given a proposal that would provide China with a majority share in any joint venture involving foreign companies introducing "key new-energy components...such as advanced lithium-ion batteries and high-power electric motors". This would allow China to gain control of the technology that minority shareholders (i.e. anyone else) bring to the table.

In response to this, one anonymous executive said, "[This is] tantamount to China strong-arming foreign auto makers to give up battery, electric-motor, and control technology in exchange for market access. We don't like it." Another executive has claimed this sort of scheme simply "raises the hurdle" in building electric cars in China.

This technology-for-market access trade, in turn, would push China one step further toward its goal of being a world leader in electric vehicles; looks like they'll pass on improving their current vehicles and move straight onto electrics (because by now the Chinese have realized that their own cars are WAY off the mark). Another step in attaining its goal is to consolidate and concentrate its automotive manufacturer base.

Ultimately, China hopes to have three to five manufacturers building globally-competitive electric cars. According to non-Chinese execs, the investment could require up to $15 Billion (100 billion yuan) and no one seems to be sure where the money's coming from; that is, no one is sure how much cash foreign companies will need to invest and how much China's government will put up.

That money, however acquired, would go into manufacturing facilities, suppliers, and infrastructure for China's future electric/hybrid vehicles (estimated to be five million by 2020).

At the World Economic Forum, Chinese Premier Wen Jiabao said, "China is committed to creating an open and fair environment for foreign-invested enterprises...Foreign-invested enterprises in China on the whole enjoy a good environment and have reaped good returns."

Oh, and get this: the Industry Ministry has asked for opinions from state-owned automakers and its fellow ministries to see if anything needs to be postponed and reworked.

That's like asking your reflection if that next shot is a good idea (hint: it always agrees with you). What's worse is that this plan could go into effect NEXT MONTH. Looks like China is getting a little too big for its britches...

By Phil Alex

Source: WSJ


Paris Show Debut for Redesigned 2011 Volkswagen Passat Confirmed


The Paris Motor Show organizers have confirmed the world premiere of the facelifted Volkswagen Passat in both sedan and Estate body styles. Expect the first photos and intel on the revamped Passat to go up just before the grand opening of the show on September 30.

From what we've seen in the spy photos and videos, VW's offering in the mid-size segment will receive significant styling changes to the front and rear ends, including a new hood and grille, plus redesigned bumpers and head lamps / tail lights, for a crisper and more dynamic look.

A plusher cockpit with higher quality materials and a refreshed design is also in the cards. Other changes inside will include new audio and navigation systems as well as the introduction of new extras.

It is believed that for the most part, the current lineup of engines, including the four-cylinder turbocharged gasoline and diesel units, will be carried over to the facelifted model.




(Video via: Youtube/AMS)

Paris Show Debut for Redesigned 2011 Volkswagen Passat Confirmed


The Paris Motor Show organizers have confirmed the world premiere of the facelifted Volkswagen Passat in both sedan and Estate body styles. Expect the first photos and intel on the revamped Passat to go up just before the grand opening of the show on September 30.

From what we've seen in the spy photos and videos, VW's offering in the mid-size segment will receive significant styling changes to the front and rear ends, including a new hood and grille, plus redesigned bumpers and head lamps / tail lights, for a crisper and more dynamic look.

A plusher cockpit with higher quality materials and a refreshed design is also in the cards. Other changes inside will include new audio and navigation systems as well as the introduction of new extras.

It is believed that for the most part, the current lineup of engines, including the four-cylinder turbocharged gasoline and diesel units, will be carried over to the facelifted model.




(Video via: Youtube/AMS)

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