Safety Ad: Even Dummies Wear Seatbelts...

This witty commercial is the work of ad agency Publicis Helsinki and their client, the Ministry of Transport and Communications of Finland. In the TV commercial humans and dummies have swapped places in order to show that even a dummy is aware that the use of seatbelts significantly reduce your chances of being seriously injured or knock on wood, dying in case of an accident. It’s not a matter of being a law abiding citizen, it’s a matter of living or dying. Simple as that.

Technorati: Safety, Accidents, Videos, Finland, auto+news, car+news, automobile, cars, automotive, vehicles, Carscoop, blogs, 2007

Volkswagen to target "lucrative market niches"

Volkswagen's new CEO Martin Winterkorn intends to fill "lucrative market niches" with new models over the coming years. The plan aims to boost profit while shrinking capacity.

"The Volkswagen brand is far from tapping its full potential," Winterkorn said in a letter to employees obtained by Bloomberg.

It's unclear what niches Winterkorn plans to fill, but the forthcoming Scirocco and Tiguan could arguably fall into this category. Oddly, Winterkorn is rumored to have considered canceling the Passat coupe, Scirocco and Tiguan projects, but too much had already been invested in their development.

read more

Volkswagen to target "lucrative market niches"

Volkswagen's new CEO Martin Winterkorn intends to fill "lucrative market niches" with new models over the coming years. The plan aims to boost profit while shrinking capacity.

"The Volkswagen brand is far from tapping its full potential," Winterkorn said in a letter to employees obtained by Bloomberg.

It's unclear what niches Winterkorn plans to fill, but the forthcoming Scirocco and Tiguan could arguably fall into this category. Oddly, Winterkorn is rumored to have considered canceling the Passat coupe, Scirocco and Tiguan projects, but too much had already been invested in their development.

read more

Volkswagen to target "lucrative market niches"

Volkswagen's new CEO Martin Winterkorn intends to fill "lucrative market niches" with new models over the coming years. The plan aims to boost profit while shrinking capacity.

"The Volkswagen brand is far from tapping its full potential," Winterkorn said in a letter to employees obtained by Bloomberg.

It's unclear what niches Winterkorn plans to fill, but the forthcoming Scirocco and Tiguan could arguably fall into this category. Oddly, Winterkorn is rumored to have considered canceling the Passat coupe, Scirocco and Tiguan projects, but too much had already been invested in their development.

read more

First Look: MazdaSpeed3

Unlike the standard Mazda 3, Mazda Speed’s version boasts a turbocharged 2.3L engine that produces an impressive 263hp and 280 lb-ft of torque, rocketing it from 0-60 in just under 6-seconds.

The wonder wagon will start at $22,800 for the Sport model and feature a six-speed manual transmission, stability and traction control, 18-inch wheels, four-wheel ABS, and more. The Sport model will be topped by the Grand Touring, which begins at $24,515 and adds automatic on/off headlights, rain-sensing wipers, Xenon HID headlights, LED rear combination taillights, leather bolsters on its black cloth seats, a premium BOSE sound system and available DVD navigation

video (c)

First Look: MazdaSpeed3

Unlike the standard Mazda 3, Mazda Speed’s version boasts a turbocharged 2.3L engine that produces an impressive 263hp and 280 lb-ft of torque, rocketing it from 0-60 in just under 6-seconds.

The wonder wagon will start at $22,800 for the Sport model and feature a six-speed manual transmission, stability and traction control, 18-inch wheels, four-wheel ABS, and more. The Sport model will be topped by the Grand Touring, which begins at $24,515 and adds automatic on/off headlights, rain-sensing wipers, Xenon HID headlights, LED rear combination taillights, leather bolsters on its black cloth seats, a premium BOSE sound system and available DVD navigation

video (c)

First Look: MazdaSpeed3

Unlike the standard Mazda 3, Mazda Speed’s version boasts a turbocharged 2.3L engine that produces an impressive 263hp and 280 lb-ft of torque, rocketing it from 0-60 in just under 6-seconds.

The wonder wagon will start at $22,800 for the Sport model and feature a six-speed manual transmission, stability and traction control, 18-inch wheels, four-wheel ABS, and more. The Sport model will be topped by the Grand Touring, which begins at $24,515 and adds automatic on/off headlights, rain-sensing wipers, Xenon HID headlights, LED rear combination taillights, leather bolsters on its black cloth seats, a premium BOSE sound system and available DVD navigation

video (c)