SAAB to Celebrate its own...Independence Day on February 23rd

A little over a year ago, Saab's future was very much in doubt. GM was looking for a buyer for the Swedish brand and even contemplated closing down the Trollhattan plant. On the other hand, investors weren't exactly anxious to put their money on what they thought was a sinking ship. But, on the 23rd of February 2010, Saab's fate took a surprising turn for the better as GM sold the company to Spyker Cars, saving thousands of jobs and decades of tradition.

To celebrate the first anniversary from the sale, Saab will throw a massive party on February 23, 2011, turning its factory in Trollhattan into an entertainment arena. All 3,800 employees will have the day off and will be joined by dealers, suppliers, VIPs and media in celebrating Saab's rebirth as an independent carmaker.

The highlight of the event will be the unveiling of a special edition model, most likely the “Independence Edition” of the 9-3 Cabriolet. It might also be a good occasion to show the employees the concept car that Saab will premiere at the Geneva Auto Show. This car will be the starting point for the future compact Saab hatchback, which will be positioned beneath the 9-3 model range.

But Saab has other reasons to celebrate as well. “We’ve triggered the biggest new product offensive in Saab’s history with the launch of the 9-5 Sedan and the 9-4X crossover, the introduction of the 9-5 SportCombi later this year, and the arrival of a new generation 9-3 range next year,” said Saab's CEO Jan Ake Jonsson. Who would have dared thinking about that a year ago?

SAAB to Celebrate its own...Independence Day on February 23rd

A little over a year ago, Saab's future was very much in doubt. GM was looking for a buyer for the Swedish brand and even contemplated closing down the Trollhattan plant. On the other hand, investors weren't exactly anxious to put their money on what they thought was a sinking ship. But, on the 23rd of February 2010, Saab's fate took a surprising turn for the better as GM sold the company to Spyker Cars, saving thousands of jobs and decades of tradition.

To celebrate the first anniversary from the sale, Saab will throw a massive party on February 23, 2011, turning its factory in Trollhattan into an entertainment arena. All 3,800 employees will have the day off and will be joined by dealers, suppliers, VIPs and media in celebrating Saab's rebirth as an independent carmaker.

The highlight of the event will be the unveiling of a special edition model, most likely the “Independence Edition” of the 9-3 Cabriolet. It might also be a good occasion to show the employees the concept car that Saab will premiere at the Geneva Auto Show. This car will be the starting point for the future compact Saab hatchback, which will be positioned beneath the 9-3 model range.

But Saab has other reasons to celebrate as well. “We’ve triggered the biggest new product offensive in Saab’s history with the launch of the 9-5 Sedan and the 9-4X crossover, the introduction of the 9-5 SportCombi later this year, and the arrival of a new generation 9-3 range next year,” said Saab's CEO Jan Ake Jonsson. Who would have dared thinking about that a year ago?

First Photos of New SAAB 9-3 Convertible Independence Edition

On Wednesday, February 23, SAAB will host a special party at its Trollhättan plant in Sweden to celebrate what it describes as "the first anniversary of Saab’s rebirth as an independent carmaker".

I'd argue if Saab is really independent given that the company heavily relies on GM for its current portfolio (one example is the new 9-4X which is based on the Cadillac SRX and is built at the Detroit automaker's Ramos Arizpe factory in Mexico) and is actively seeking help to develop its future models having already sealed a deal with BMW for the supply of 4-cylinder engines, but that's another story for another time.

Case in point is that at the birthday party, the Swedes plan to debut a commemorative edition model based on the 9-3 Convertible, the first pictures of which were spilled on the internet today. According to Saabsunited, the 9-3 Convertible Independence Edition will be built in a limited run of 366 units, apparently one for each day that passed since Spyker Cars took over the company from GM.

The special edition model gets a 220HP 2.0T Biopower engine and will boast several unique features such as the bespoke Sunset Red color, new 18-inch alloy wheels, gray leather seats with a center strip and piping in orange, numerous Hirsch interior appointments and an orange-colored turbo instrument needle.

First Photos of New SAAB 9-3 Convertible Independence Edition

On Wednesday, February 23, SAAB will host a special party at its Trollhättan plant in Sweden to celebrate what it describes as "the first anniversary of Saab’s rebirth as an independent carmaker".

I'd argue if Saab is really independent given that the company heavily relies on GM for its current portfolio (one example is the new 9-4X which is based on the Cadillac SRX and is built at the Detroit automaker's Ramos Arizpe factory in Mexico) and is actively seeking help to develop its future models having already sealed a deal with BMW for the supply of 4-cylinder engines, but that's another story for another time.

Case in point is that at the birthday party, the Swedes plan to debut a commemorative edition model based on the 9-3 Convertible, the first pictures of which were spilled on the internet today. According to Saabsunited, the 9-3 Convertible Independence Edition will be built in a limited run of 366 units, apparently one for each day that passed since Spyker Cars took over the company from GM.

The special edition model gets a 220HP 2.0T Biopower engine and will boast several unique features such as the bespoke Sunset Red color, new 18-inch alloy wheels, gray leather seats with a center strip and piping in orange, numerous Hirsch interior appointments and an orange-colored turbo instrument needle.

VIDEO: Chris Bangle Butts Heads with Jason Castriota at SAAB's Geneva Motor Show Stand

You might think watching two world-renowned designers talking cars would be entertaining . . . and you'd be right on the money. Rising star and Saab's current hot shot design director Jason Castriota penned the PhoeniX concept. Chris Bangle, known for turning BMW on its head with his flame surfaces and unique rear ends, was hanging around Geneva and decided to chat with Castriota about his "aero" style.

Check out the video below for a minute and a half of a little (friendly?) banter between two polarizing designers as they discuss what makes the PhoeniX a Saab.

VIDEO: Chris Bangle Butts Heads with Jason Castriota at SAAB's Geneva Motor Show Stand

You might think watching two world-renowned designers talking cars would be entertaining . . . and you'd be right on the money. Rising star and Saab's current hot shot design director Jason Castriota penned the PhoeniX concept. Chris Bangle, known for turning BMW on its head with his flame surfaces and unique rear ends, was hanging around Geneva and decided to chat with Castriota about his "aero" style.

Check out the video below for a minute and a half of a little (friendly?) banter between two polarizing designers as they discuss what makes the PhoeniX a Saab.

First Saab 9-4X Rolls Off Assembly Line in Mexico

It's been a rough ride for Saab's 9-4X, but the very first production model has now rolled off the assembly line at General Motors' Ramos Arizpe plant in Mexico, just three months after the compact crossover was unveiled last November at the 2010 Los Angeles Auto Show.

“This is a great day for Saab,” said Jonsson. “The arrival of the 9-4X is another important step in the fulfillment of our business plan. This sporty and distinctive product will significantly broaden the appeal of our brand and give us access to an important new vehicle segment that is still growing, particularly in the United States.”

The first vehicle bearing the chassis number 00001, is a 9-4X Aero model finished in an Ice Pearl metallic and powered by a 2.8-liter turbocharged V6 engine. According to Saab, it bound for a media test drive event in the United States before being shipped to Sweden for display at the Saab car museum.

Based on the Cadillac SRX, the new Saab 9-4X is will arrive in U.S. showrooms in May 2011, with sales in Europe and other global markets due to begin from August.

First Saab 9-4X Rolls Off Assembly Line in Mexico

It's been a rough ride for Saab's 9-4X, but the very first production model has now rolled off the assembly line at General Motors' Ramos Arizpe plant in Mexico, just three months after the compact crossover was unveiled last November at the 2010 Los Angeles Auto Show.

“This is a great day for Saab,” said Jonsson. “The arrival of the 9-4X is another important step in the fulfillment of our business plan. This sporty and distinctive product will significantly broaden the appeal of our brand and give us access to an important new vehicle segment that is still growing, particularly in the United States.”

The first vehicle bearing the chassis number 00001, is a 9-4X Aero model finished in an Ice Pearl metallic and powered by a 2.8-liter turbocharged V6 engine. According to Saab, it bound for a media test drive event in the United States before being shipped to Sweden for display at the Saab car museum.

Based on the Cadillac SRX, the new Saab 9-4X is will arrive in U.S. showrooms in May 2011, with sales in Europe and other global markets due to begin from August.

Saab Plans Factory Cameras to Allow Buyers to Watch their Vehicle Being Built Online

Starting from next year, Saab will begin installing cameras on the production lines of its Trollhattan factory in Sweden giving buyers the ability to watch their cars being built online from the comfort of their homes [or office...], according to a report from British magazine Whatcar?.

At first customers could receive photos and text messages showing them parts of the production process, such as the marriage of drivetrain and body, but according to Saab's global product manager Christopher McKinnon, the ultimate goal is to use live feeds.

To further strengthen the brand's bond with customers, McKinnon said Saab will also offer buyers the ability to collect their cars straight from the factory next year. German carmakers , including Audi, BMW and Mercedes-Benz offer similar programs to their customers.

Source: Whatcar

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Saab Plans Factory Cameras to Allow Buyers to Watch their Vehicle Being Built Online

Starting from next year, Saab will begin installing cameras on the production lines of its Trollhattan factory in Sweden giving buyers the ability to watch their cars being built online from the comfort of their homes [or office...], according to a report from British magazine Whatcar?.

At first customers could receive photos and text messages showing them parts of the production process, such as the marriage of drivetrain and body, but according to Saab's global product manager Christopher McKinnon, the ultimate goal is to use live feeds.

To further strengthen the brand's bond with customers, McKinnon said Saab will also offer buyers the ability to collect their cars straight from the factory next year. German carmakers , including Audi, BMW and Mercedes-Benz offer similar programs to their customers.

Source: Whatcar

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2011 Saab 9-4X SUV Revealed: High Res Image Gallery and Full Details

Saab's rejuvenation continues with the presentation of the production version of the long-anticipated 9-4X ahead of its world premiere at next month's Los Angeles Auto Show. One of the last projects developed under the ownership of GM, the 9-4X shares its Theta platform and major drive components with the Cadillac SRX, and like its American brethren, it will be built at GM's factory in Ramos Arizpe, Mexico.

The 9-4X's shape and styling will familiar to most as the crossover model was previewed by the 9-4X BioPower concept at the 2008 Detroit Show. On the outside, changes over the 2008 study concern some minor details such as the smaller front fog light openings, mirror caps, tail lamp color combos and smaller (and less impressive) alloy wheels.

The same can be said about the interior, with differences limited to the air vent designs and the less flashy decorative trim.

The Swedish automaker says the 9-4X "is aligned in looks and size between the 9-3X all-rounder and new 9-5 sedan."

At launch, the 9-4X will offer buyers on both sides of the Atlantic two V6 engine choices, a naturally-aspirated 3.0-liter with direct-injection tech producing 265HP and 223 lb-ft (302Nm), or a 2.8-liter unit with a twin-scroll turbocharger delivering 300HP and 295 lb-ft (400Nm). Both V6 powerplants are mated to six-speed automatic transmissions under adaptive, electronic control.

The base 265HP V6 is available with front-wheel drive or Saab's XWD all-wheel drive system. With front-wheel drive, it propels the 9-4X from zero to 60 mph in just 7.9 seconds or 8.4 seconds with XWD and is expected to enable estimated city/highway combined fuel consumption of 20 mpg or 19 mpg with XWD.

Saab notes on its European press release that the FWD model goes from 0-100km/h in 9.0 seconds - apparently one of the two numbers is wrong as there's no way we can have a 1 second difference between the two sprint times.

As for the 300HP V6 which is available exclusively in Aero specification with XWD, It delivers zero to 60 mph [96km/h] acceleration in 7.7 seconds and estimated city/highway combined fuel consumption of 18 mpg. Again, the acceleration figures don't match with Saab's Euro press release saying 0-100 km/h acceleration comes in 8.3 seconds.

Furthering the confusion, Saab N.A. says both the 265HP V6 and 300HP V6 models achieve a top speed of 130mph, equal to 209km/h, while Saab Europe says the 265HP model goes up to 210km/h [131mph] and the 300HP version 230km/h [143mph]. Unless it's something we're not aware of, it looks like someone messed up the numbers on one of the two press releases.

"The 9-4X significantly broadens the appeal of the Saab brand," stated Saab CEO Jan Åke Jonsson, "It gives us entry to the fast-growing crossover segment with a vehicle that reflects our brand values in key areas, such as progressive Scandinavian design and sporty, responsible driving performance. The 9-4X is an exciting package and we're confident it will appeal to many existing Saab owners, as well as win new customers for the brand."

The 9-4X is scheduled to arrive in North American dealerships in May next year, with sales in Europe and other global markets due to begin from August. Prices and more detailed specs will be announced shortly before sales start next year.

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